Updated on Dec 28, 2021 11:40 IST
Abhishek Dhawan

Abhishek DhawanSenior Executive – Editorial

Digital Marketing has been a booming industry not only in India but across the world. With the growing dependence on online marketplaces, almost all businesses are aiming to get a digital presence. Due to the impact of the COVID-19 pandemic on the economy, only the businesses with a digital presence have been able to survive. Several surveys indicate that most of the businesses are going online; therefore, demand for the services of a digital marketer will increase.

As per the US Bureau of Labour Statistics, employment in the fields of advertising, promotions, and marketing is projected to grow by 10 per cent in this decade. This is as fast as the average of all occupations. Therefore, one with a Digital Marketing degree has better chances of getting employed than the professionals in other fields.

The career scope of Digital Marketing is attracting people to upskill and get future-ready. Several institutes and MOOC platforms have been offering Digital Marketing courses via degree, diploma or certificate programmes. The Digital Marketing courses are delivered in different modes including online, distance, part-time, full-time, etc. Read this article further for more details on Digital Marketing courses including the eligibility criteria, top courses, colleges, career prospects, etc.

Digital Marketing Courses

Digital Marketing is more of a skill. Similar to Management, one can be good in Digital Marketing without obtaining aggressive formal education. However, candidates still need a basic knowledge of the industry jargon. Institutes offer degree courses at UG as well as PG levels majoring in Digital Marketing. Due to the growing demand for the skill, several MOOC platforms also offer Digital Marketing certificate courses. Degrees such as BBA in Marketing, or MBA in Marketing also has Digital Marketing as one of the subjects as per the course curriculum.

Some of the top Digital Marketing courses include:

MOOC platforms including upGrad, Simplilearn, DigitalVidya, Udemy, Coursera, among others offer Digital Marketing courses. Alternatively, candidates can also find the courses offered at the Government of India’s MOOC platform, namely, SWAYAM.

Also Read: Free MOOC Courses at SWAYAM – Govt’s Online Education Platform

Digital Marketing Course: Eligibility Criteria

Eligibility criteria for Digital Marketing courses vary across the level the course is offered. Also, the conditions might differ across institutes offering the course. Space below mentions the basic eligibility criteria for Digital Marketing courses offered at UG, PG and certificate level:

Digital Marketing UG Degree/Diploma: For pursuing a UG degree or diploma course in Digital Marketing, candidates should have passed Class 12 or equivalent.

Digital Marketing PG Degree/Diploma: To pursue a Digital Marketing diploma or degree course offered at PG level, candidates should have completed bachelor’s level education with a 10+2+3 pattern.

Digital Marketing Certificate: Typically, certificate courses do not have any specified eligibility conditions; however, most of the certificate courses in Digital Marketing requires aspirants to have prior knowledge of social media.

Top Entrance Exams for Digital Marketing

There are no separate entrance exams for admission to Digital Marketing courses. For the courses associated with a UG or PG degree, candidates must qualify the MBA and BBA entrance exams, if accepted. For certificate courses, admissions are based on the eligibility criteria only.

Some of the key entrance exams conducted for Digital Marketing admission at UG and PG levels are as follows:

PG level exams

UG level exams

CAT

DU JAT

XAT

PESSAT

SNAP

NPAT

MAT

B-MAT

CMAT

DSAT

CAT

-

Also Check:

Digital Marketing Syllabus

Before choosing a Digital Marketing course, candidates must know the subjects/topics they will be taught in the course. The table below mentions the subjects included in a Digital Marketing course:

Digital Marketing Fundamentals

Marketing v/s Sales

Marketing Mix and 4 Ps

What is Digital Marketing

Inbound vs Outbound Marketing

Content Marketing

Understanding Traffic

Understanding Leads

Strategic Flow for Marketing Activities

Website Planning and Structure

Core Objective of Website and Flow

One Page Website

Strategic Design of Home Page

Strategic Design of Products & Services Page

Strategic Design of Pricing Page

Portfolio, Gallery and Contact Us Page

Call to Action (Real Engagement Happens)

Designing Other Pages

SEO Overview

Google Analytics Tracking Code

Website Auditing

Designing WordPress Website

Facebook Marketing Fundamentals

Profiles and Pages

Business Categories

Creating Facebook Pages

Page Info and Settings

Facebook Page Custom URL

Invite Page Likes

Featured Video

Pin Post and Highlights

Scheduling Posts

Facebook Events

Reply and Message

Facebook Insights Reports

Competitor's Facebook Page

Ban User on Facebook Page

Connect with Twitter

-

Facebook Ad Campaigns

Organic v/s Paid

Defining Ad Objective

Performance Matrix

Ad Components

Designing Creative Image

Facebook Ad Structure

Setting Up Facebook Ad Account

Create Ad - Targeting

Create Ad – Budgeting

Create Ad - Creative

Content and CTA

Boosting Page Posts

Page Promotion

Video Promotion

Similar Ads and Audiences

Tracking Pixels Code

Remarketing - Website Visitors

Custom Audiences - Look-Alike

Custom Audience - Saved Group

Managing and Editing Ads

Ad Reports and Ad Insights

Billing and Account

Facebook Advance Strategies

Facebook Business Manager

People, Pages and Roles

Ad Accounts Configurations

Ad Agencies and Assigning

Shared Login for FB Business A/c

Power Editor

Email Targeting on Facebook

Facebook Offers

CTA on Page

Posts for Location

Google Adwords

Understanding Adwords

Google Ad Types

Creating Ad Campaigns

Pricing Models

Creating Text Ads

Creating Ad Groups

PPC Cost Formula

Bidding Strategy for CPC

Ad Page Rank

Keywords Control

Adwords User Interface

Keyword Planning

PPC, CPM, CPA

Bidding Strategy on Location/Schedule/Devices

Conversion Tracking Code

Designing Image Ads

Creating Animated Ads

Youtube Video Promotion

Remarketing Strategies

Remarketing Rules

Remarketing Tracking Code

Linking Google Analytics

Designing Remarketing Images

Shared Budget

GWD Software

-

YouTube Marketing

Video Flow

Branding Watermark

Google Pages for YouTube Channel

Verify Channel

Webmaster Tool

Associated Website Linking

Custom Channel URL

Channel ART/Links/Keywords

Featured Contents on Channel

Channel Main Trailer

Uploading Videos

Uploading Defaults

Channel Navigation

CTA – Annotation

CTA – Extro

CTA – Cards for Mobile

Redirect Traffic to Website

Post Upload Enhancements

Live Broadcasting

Managing Playlists

Managing Comments

Managing Messages

Monetization with Adsense

Paid Youtube Channel

Channel Analytics

Real-Time Analytics

Google Plus for Business

G+ Pages Ranks Higher

Google Plus Profile

Google Local Business

Google + Company Page

Adding Contact Links

Utilizing +1 Button

Managing Circles

Posting Contents

Google Hangouts

Social Relevance to G+ in Adwords

Sharing G+ Buttons on Website

Hashtags and Mentions

Review and Testimonials

G+ Mobile App

Integration with Website

LinkedIn, Twitter and Pinterest

Marketing on Twitter & Pinterest

Creating LinkedIn Account

Updating Contact Information and Links

Designing Profile and Summary

Managing Connections

Advance Searching

Endorsements - Publishing and Receiving

Creating LinkedIn Company Page

Updating Products and Services

Creating Showcase Pages

Engaging with Updates

Running Paid Campaigns

Recruitment through LinkedIn

LinkedIn Groups

LinkedIn Mobile App

Google Analytics and WebMaster Tool

Web Analytics

Integrating with Website

Measurement Metric

Accounts and Profiles

Analytics Reporting

Sorting, Filter and Time Chart

Audience Segmentation

Traffic and Behaviour Reports

ReMarketing Audiences

Goals and Conversion Reports

Developing Intelligence Report

Google Webmaster Tool

Setting up Tool for SEO

Adding and Managing Assets

Integrating WebMaster Tool

Site Map and Site Links

Search Traffic and Links

Google Indexing

Managing Crawl Errors

Managing Security Issues

Search Engine Optimization

Understanding SEO

SEO Keyword Planning

Meta Tags and Meta Description

Website Content Optimization

Back Link Strategies

Internal and External Links

Optimizing Site Structure

Keywords in Blog and Articles

On Page SEO

Off-Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Optimizing with Google Algorithms

Using WebMaster Tool

Measuring SEO Effectiveness

DFP-Banner

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Top Digital Marketing Colleges

There are more than 400 Digital Marketing colleges in India. Some of the top Digital Marketing colleges in India include:

Digital Marketing Career Prospects and Jobs Roles

Digital Marketing has gained popularity owing to lucrative career options associated with the field. Jobs in the field are expected to grow as more and more businesses are moving towards the digital space. Job roles offered after completing a Digital Marketing course are as follows:

  • Market Research Analyst
  • Content Marketer/Manager
  • Digital Marketing Consultant
  • Conversion Rate Optimiser
  • SEO Manager/ Professional
  • Social Media Manager
  • PPC Search Manager
  • Email Marketer

Digital Marketing Salaries

The table below mentions the starting salaries of Digital Marketing professionals:

Job Role

Average Salary (in INR)

Market Research Analyst

3.07 LPA

PPC Search Manager

5.40 LPA

Social Media Manager

3.46 LPA

SEO Manager/ Professional

5.46 LPA

Email Marketer

4.23 LPA

Conversion Rate Optimiser

5.48 LPA

Digital Marketing Consultant

7.55 LPA

Content Marketer/Manager

5.52 LPA

Source: payscale.com

Digital Marketing: Top Recruiters

All major companies across the business spectrum are in search of digital marketing professionals. These professionals can help a company in branding as well as increasing its digital presence. The table below lists some of the top companies that hire digital marketing experts:

Google

Facebook

iProspect India

WATConsult

Webchutney

Mirum India

Quasar Media

Pinstorm

iStrat

BBC Webwise

Resultrix

Ogilvy Public Relations Worldwide

Sapient Razorfish

GroupM India (MEC, Mindshare, Mediacom, Maxus)

Reprise Media India

Interactive Avenues

To The New Digital

Foxy Moron

Langoor

AdGlobal360

Xebec Digital

Social Panga

Read More:

FAQs on Digital Marketing Courses

Q: Who should opt for a Digital Marketing course?

A: Those who are interested in the field of marketing, should go for a Digital Marketing course instead of a regular Marketing degree. Most companies are now opting for digital marketing techniques.

Q: What is the eligibility criteria to pursue a Digital Marketing degree course?

A: Digital Marketing degree course offered at UG level requires the candidates to have Class 12 level qualification, irrespective of the stream. Whereas, a PG degree in Digital Marketing requires one to have completed a bachelor's degree course before enrollment.

Q: Can I study Digital Marketing online?

A: Yes. Digital Marketing courses are offered in different modes. Digital Marketing course delivery modes include distance learning, online mode, full-time mode, part-time mode, etc.

Q: What are the job prospects after completing a Digital Marketing course?

A: Job roles offered to Digital Marketing graduates include SEO Manager, Digital Marketing Manager, Social Media Manager, Content Writer, Paid Media Manager, Campaign Manager, etc.

Q: What are some top colleges in India to pursue a Digital Marketing course?

A: Top colleges offering Digital Marketing courses include IBS-Hyderabad, IIM Calcutta, IIM Rohtak, Xavier Institute of Management, Lovely Professional University, XLRI, among others.

Q: What is the duration of a Digital Marketing course?

A: Typically, a Digital Marketing course is offered via a certification. Digital Marketing certificate course duration ranges anywhere between three months to one year. Candidates can also pursue a three year BBA course majoring in Digital Marketing. Whereas, candidates pursuing PGDM or MBA degree majoring in Digital MArketing can complete the course in a minimum of two years.

Q: Do I need to appear for any entrance exams for Digital Marketing admission?

A: For an MBA degree specialising in Digital Marketing, candidates need to appear for MBA entrance exams accepted by the desired institute. BBA (Digital Marketing) admission is typically based on Class 12 merit. Some BBA colleges also conduct entrance exams for Digital Marketing admission.

Q: Is an online Digital Marketing course better than a full-time Digital Marketing course?

A: Digital Marketing requires more practical knowledge than theoretical knowledge, and thus has an unorganised form of education pattern. Several institutes and MOOC platforms offer online digital marketing courses that cater to practical knowledge. Thus, some online Digital Marketing courses are better than full-time courses. However, with a full-time Digital Marketing course, one might learn a lot more than an online course.

Q: Can I learn Digital Marketing without enrolling on a course?

A: Yes. Several platforms on the web provide video lectures that can provide practical knowledge attained by a Digital Marketer. However, pursuing a course is recommended as it helps impart the required knowledge in a structured way. In addition, candidates having a recognised certificate/degree/diploma are preferred during a job interview.

Q: Which companies hire Digital Marketing professionals?

A: Companies such as Facebook, Paytm, Flipkart, Amazon, Oracle, Google, among others are the top recruiters offering digital marketing jobs.

Q: Can I pursue an online Digital Marketing course after Class 10?

A: Yes. Several online Digital Marketing certificate courses do not have any minimum qualifying conditions. Candidates who pass Class 10 can enrol themselves into a digital marketing certificate course.

Popular Digital Marketing Colleges in India

Following are the most popular Digital Marketing Colleges in India. Learn more about these Digital Marketing colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
3.28 L

#3 Shiksha Collections

1.8 L

#2 Shiksha Collections

#16 Shiksha Collections

75 K

#15 Shiksha Collections

1 Course
60 K
13.5 LPA
35 K - 65 K

#9 Shiksha Collections

Popular Private Digital Marketing Colleges in India

2.08 L - 2.51 L
9.07 L
4.16 LPA
1 Course
75.7 K
20 K - 2.4 L

#19 Shiksha Collections

3 Courses
4.5 L - 5.35 L
4.35 LPA

Popular Digital Marketing UG Courses in India

Following are the most popular Digital Marketing UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Digital Marketing PG Courses in India

Following are the most popular Digital Marketing PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Comments

U

Uppal Tahira

2022-02-28 12:50:30

Please help me find offline digital marketing courses in India.

Reply to Uppal Tahira

P

Pappu Kumar Mahato

Contributor-Level 6

6 days ago

NIIT LIMITED offers MBA Level post-Graduate Programme in Digital Marketing is the best 11month programme for those interested in offline digital marketing.

E

Esha Gulati

Beginner-Level 5

a week ago

You can go for MBA in digital marketing. CAT MAT XAT SNAP CMAT are the top MBA Digital Marketing entrance exams to get into a good college.

N

Nandini Mondal

2022-01-03 14:19:49

How is the placement report of BBA in digital marketing?

Reply to Nandini Mondal

S

Shivang agarwal

Contributor-Level 9

6 days ago

Digital marketing is a booming career and coming with many placement opportunities.

N

Neha Wakkar

2022-02-02 11:33:30

I want to do post-graduation in digital marketing. Which entrance exam do I have to give, I am a BAMMMC student.

Reply to Neha Wakkar

S

Shivang agarwal

Contributor-Level 9

a week ago

Dear, what is bammmc course please tell me I couldn't remember it.

S

Sourav Dutta

2022-02-24 13:09:11

I want to do MBA in Digital Marketing. Suggest some colleges.

Reply to Sourav Dutta

P

Piyush Tripathi

Beginner-Level 3

a week ago

There are many colleges from where you can pursue this course the list of colleges you can prefer from the list given in this link.
https://www.shiksha.com/mba/colleges/mba-in-digital-marketing-colleges-india.

40626215
Gaurav Kumawat

Contributor-Level 7

a week ago

You can do Digital Marketing from Amity University or Lovely Professional University.The growth of Amity university as one of the best colleges for MBA in digital marketing in the world in the last few years is very much appreciated. The university is successful in holding a firm position in the ...You can do Digital Marketing from Amity University or Lovely Professional University.
The growth of Amity university as one of the best colleges for MBA in digital marketing in the world in the last few years is very much appreciated. The university is successful in holding a firm position in the field. Lovely Professional University is another one of the best MBA colleges for digital marketing. The university has a vast infrastructure and procurement of facilities. In the field of education the strategies chosen by the university, the management has selected sparse methodologies focused on only simplifying the training of students.

D

Disha Sarkar

2022-02-19 22:48:36

I want Major in eng. with public relations /Advertising/marketing communications as minor from a university listed under WES of Canada.

Reply to Disha Sarkar

S

Shivang agarwal

Contributor-Level 9

a week ago

What do you want to ask about it dear please elaborate your question.

h

hiteshxartist

2022-02-19 11:20:21

Which college offers Bachelors degree in Digital Marketing?

Reply to hiteshxartist

S

Shivang agarwal

Contributor-Level 9

a week ago

Bharati College of du.

N

Niranjana Suresh

2022-02-08 02:13:09

Can I know if M.A. Digital marketing from Manipal is worth it?

Reply to Niranjana Suresh

40124655
pradeep kumar

Scholar-Level 18

3 weeks ago

M.A. in Digital & Creative Marketing programme is a comprehensive two-year postgraduate programme, which aims to provide hands-on experience to prepare industry-ready digital marketing professionals. The programme consists of dedicated digital media modules like Social Media Marketing, Search Eng...M.A. in Digital & Creative Marketing programme is a comprehensive two-year postgraduate programme, which aims to provide hands-on experience to prepare industry-ready digital marketing professionals. The programme consists of dedicated digital media modules like Social Media Marketing, Search Engine Optimization, Online Advertising, Marketing Analytics, Content Marketing, Website Designing, Web-based Application Designing. This unique programme is designed to emphasize on providing Managerial skills, Marketing insights, and Hands-on Digital Media Marketing skills. Along with rich academic delivery, industry interactions the course provides professional digital media certification courses from the industry giants like Google, Facebook, Youtube, or equivalent professional digital media certification courses. Programme BENEFITS: The following are the benefits of the asked programme.
1. Earn a Postgraduate degree in Digital media Marketing from India's No.1 Private University Manipal Academy Of Higher Education (MAHE).
2. Earn 8 Professional Digital Marketing Certificates from Google, Facebook & Youtube.
3. Hands-on industry-oriented training in Digital Media.
4. Study a semester abroad in any partner university across the globe. So from above M.A. In Digital & Creative Marketing programme of Manipal Academy of Higher Education MAHE) can be worthful.

B

Bhawna B

2022-01-19 23:17:43

What are the requirements to pursue BBA in digital marketing?

Reply to Bhawna B

H

Hrishabh Sahu

Contributor-Level 10

a month ago

For admissions into BBA courses, students are needed to clear the 10+2 or equivalent examination from any recognised board or school. Some colleges consider the criteria of securing 50% marks in the qualifying exam. The age should be between 17 to 25 years.

M

Mohit Gupta

2022-01-14 20:17:38

Can I get internship related to digital marketing?

Reply to Mohit Gupta

20515989
Madhvee Soni

Contributor-Level 6

a month ago

There are never limits to opportunities so definitely you can get an internship in digital marketing. Although, you would have to be thorough with some skills to be an intern in that sector, such as strategies of social media, marketing of campaigns, SEO, and other relating skills for same. Comin...There are never limits to opportunities so definitely you can get an internship in digital marketing. Although, you would have to be thorough with some skills to be an intern in that sector, such as strategies of social media, marketing of campaigns, SEO, and other relating skills for same. Coming from the same background of management, there are many websites that provide you with internship opportunities around your remote area and which will help you overall to build your resume.

S

SINDHUJA

2022-01-16 11:02:31

Is MBA in digital marketing available here?

Reply to SINDHUJA

39019745
konatham Abhishek

Scholar-Level 16

a month ago

The increasing demand for digital marketing professionals has resulted in students pursuing MBA in Digital Marketing. MBA in digital marketing is a course of 12 24 months that covers the in-depth branches of digital marketing like social media marketing, branding, promotion, advertising, etc.

N

Nistha Gupta

2021-12-11 14:32:09

Which is better between BIBS and United World School of Business Kolkata for MBA in Digital Marketing?

Reply to Nistha Gupta

39062833
Vasu Gupta

Contributor-Level 7

a month ago

Fir digital marketing BIBS is better as it has good campus placement record.

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