Updated on Feb 16, 2022 12:55 IST
Arpta Singh

Arpta SinghSenior Executive – Content

BMM or Bachelor of Mass Media is one of the most sought-after courses for the students after 10+2. BMM is an undergraduate level course of three-years duration, which includes the study of various mediums of communication such as newspapers, television, radio and internet. Further, candidates can also opt for specializations of their choice like Journalism, Advertising or Public Relations.

Media nowadays exists as a lucrative career option for Indian youth and BMM degree offers wide range of job opportunities to the candidates. The BMM curriculum provides students with the necessary skills to succeed in the media field, such as technical skills, research aptitude, oral skills and presentation skills. 

BMM Eligibility Criteria 

The eligibility criteria for BMM course may vary according to the college. However, candidates seeking admission to this course must fulfill certain minimum eligibility conditions: 

  • Candidates must have passed 10+2 with at least 50- 60 per cent marks from a recognized board. 

Required Skillset for BMM

If you are of inquisitive nature and are interested in creative work, then BMM is the right course for you. However, a successful career in media requires several other important skills and personality traits:

Skills required for BMM

Creativity 

Research skills  

Communication skills 

Analytical skills 

Interpretation skills 

Problem-solving skills 

Observation skills  

Interviewing skills 

Confidence

Networking skills

 

BMM Subjects and Syllabus

The BMM course is divided into six semesters and the subjects taught in this course may vary from college to college. However, some common topics that are taught to candidates as part of their BMM programme are mentioned below:

BMM  Syllabus 

Semester-I 

Effective Communication Skills-I 

Fundamentals of Mass Communication 

Introduction to Computers  

Landmark Events in 20th Century History of World & India  

Introduction to Sociology, The Sociology of News and Social Movements in India 

Introduction to Economics 

Semester-II 

Effective Communication Skills–II 

Political Concepts and the Indian Political System 

Principles of Management and Marketing 

Introduction to Psychology  

An Introduction to Litterateurs 

Translation Skills 

Semester-III 

Introduction to Creative Writing 

Introduction to Culture Studies 

Introduction to Public Relations 

Introduction to Media Studies  

Understanding Cinema  

Advanced Computers  

Semester-IV 

Introduction to Advertising 

Introduction to Journalism 

Print Production and Photography 

Radio and Television  

Mass Media Research 

Organisational Behaviour  

Semester-V (Advertising) 

Advertising in Contemporary Society 

Copywriting  

Advertising Design (Project Paper) 

Consumer Behaviour  

Media Planning and Buying 

Brand Building 

Semester-V (Journalism) 

Reporting 

Editing 

Feature and Opinion  

Journalism and Public Opinion  

Indian Regional Journalism 

Newspaper – Magazine Making (Project Paper)  

Semester-VI (Advertising) 

Advertising and Marketing Research 

Legal Environment and Advertising Ethics  

Financial Management for Marketing and Advertising 

Agency Management  

The Principles and Practice of Direct Marketing 

Contemporary Issues

Semester-VI (Journalism) 

Press Law and Ethics 

Broadcast Journalism  

Business and Magazine Journalism 

Internet and Issues in the Global Media 

News Media Management 

Contemporary Issues 

Planning to study Mass Communication in India? Find useful insights below.

Download All India Mass Communication Guide 2021
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BMM Jobs and Career Opportunities

BMM course opens new doors for careers in films, TV, publishing, public relations, journalism, screenplay writing, production etc. There are immense career options available in Mass Media and a candidate can choose the job for himself/herself based on personal interest and inclination. There are many lucrative and high paying jobs available for talented and trained individuals in this field:

  • Director: The director is responsible for controlling the dramatic and artistic aspects of a film or TV program. He keeps a creative eye on the entire process from pre-production to final editing.
  • Sound Engineer: Audio engineers record, synchronize or mix music, voice or sound effects using machinery and equipment. They work on the production of films, music recordings, live shows or video games.
  • Event Manager: An event manager is responsible for managing the whole event. He/she coordinates details of an event and manages the whole process starting from the planning day to running the actual day and the post-event evaluation.
  •  Journalist: The basic responsibility of a journalist is to research, document, write as well as present news in an honest and ethical manner. A journalist spends much of his/ her time interviewing people, searching other sources for information, and sometimes visiting the scene where a newsworthy event has happened.
  • Columnist: A columnist is a professional who writes and edits copies for a regular column in a newspaper. A columnist shares information of public interest and provides opinions to their readers.
  • Content Writer: A content writer researches industry-related topics using online sources, interviews, etc and writes content usually to promote a product or service. A content writer uses different web formatting tools and content management systems to create work.
  • News Anchor: A news anchor has the responsibility of presenting news stories on radio or television broadcasts. Apart from this, an anchor also selects and analyses stories and interviews guests. 
  • Photographer: Using artistic ability along with technical skills, a photographer takes pictures of people, places, landscapes, food, and a lot more. A photographer usually works with the clients to discuss the type of pictures they need and how they wish to use them.  
  • Proofreader: A proofreader is a professional who has the responsibility of ensuring that any content that is being published in a newspaper or magazine is error-free. A proofreader reads a copy and makes sure there are no spelling, grammatical or typographical mistakes.

Also Read:

BMM Job Profiles

Mass Communication: Types of job profiles 

Advertising: Types of job profiles  

PR: Types of job profiles 

BMM Top Recruiters

Top companies that hire mass communication graduates 

FAQs Regarding Bachelor of Mass Media

Q: Is BMM a good option for graduation?

A: BMM or Bachelor of Mass Media is a good option for graduation for students who have good communication skills and are interested in working for various mass communication platforms and roles such as Print, Electronic or Digital Media as a journalist, news anchor, Radio or Video Jockey or Public Relations or Corporate Communication and advertising, etc.

Q: What is the eligibility criteria for pursuing BMM?

A: As per the eligibility criteria for taking admission in BMM programmes, students should pass Class 12 with a minimum of 50 per cent aggregate. Some colleges have specific eligibility criteria and admission criteria that candidates should fulfil.

Q: Is it necessary to study Humanities in Class 11 and Class 12 to qualify for studying BMM?

A: It is not necessary for students to have studied the Humanities stream to pursue the BMM programme. Students with good verbal and written communication skills, an interest in the field of news and events, critical and analytical bent of mind are all that needs to be suitable for studying BMM.

Q: What are some of the top colleges offering BMM course?

Q: What is the range of fees for BMM courses?

A: The fee for BMM courses ranges from less than Rs 1 lakh to Rs 5 lakh.

Q: What are the top specialisations of BMM?

A: Some of the top specialisations offered in the BMM courses are Print Journalism, Electronic Journalism, Digital Journalism or New Media, Advertising and Public Relations among others.

Q: Which are the major subjects taught in the BMM programmes?

A: The major subjects taught under the BMM courses include Fundamentals of Mass Communication, Communication Skills, The Sociology of News and Social Movements in India, Principles of Management And Marketing, Creative Writing, Journalism, Public Relations, to name a few.

Q: Do colleges offering BMM courses provide internship and placement opportunities?

A: A majority of the colleges offering BMM course do provide internship and placement opportunities to the students to provide them with a hands-on training and learning opportunity.

Q: Which are some of the top companies recruiting BMM students?

A: Some of the top recruiters for the BMM students are The Times of India, The Indian Express, NDTV, News 18, Radio Mirchi, Red FM, Perfect Relations, Genesis-BCW, Ogilvy & Mather, to name a few.

Q: What are some of the professions BMM students can pursue after completing the course?

A: Some of the top professions opted by BMM students include Journalist, News Anchor, Columnist, Copywriter, Content Writer, Content Analyst, Editor, Public Relations, Radio and Video Jockey, etc.

Q: What is the salary range students can expect after completing the BMM course?

A: The starting salary of BMM students range from Rs 10,000 to Rs 25,000 per month and with increasing experience and depending on the medium or media platform, their salary may increase to Rs 50,000 and above.

Popular B.M.M. (Bachelor of Mass Media) Colleges in India

Following are the most popular B.M.M. (Bachelor of Mass Media) Colleges in India. Learn more about these B.M.M. (Bachelor of Mass Media) colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
1 Course
98.13 K
4.35
1 Course
50.52 K
4.51
1 Course
57.96 K
4.19
2 Courses
60 K - 1.7 L
4.217
1 Course
1.61 L
4.22
3.02

Popular Private B.M.M. (Bachelor of Mass Media) Colleges in India

1 Course
1.05 L
1 Course
98.13 K
4.35
1 Course
50.52 K
4.51
1 Course
57.96 K
4.19
2 Courses
60 K - 1.7 L
4.217
1 Course
1.61 L
4.22

Popular B.M.M. (Bachelor of Mass Media) Specializations in India

Following are the most popular B.M.M. (Bachelor of Mass Media) Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

Comments

K

Kshitij Bulbule

2022-01-07 02:34:07

I have completed BMM in 2021 and have been working since then as HR. Can I take admission in 2022 for MA psychology?

Reply to Kshitij Bulbule

K

Kshitij Patil

Contributor-Level 6

a week ago

Yes you can take admission for MA in psychology after your BMM.

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