Updated on Jan 24, 2022 08:14 IST
Abhishek Dhawan

Abhishek DhawanSenior Executive – Editorial

Advertising courses are offered under the umbrella of the mass communication domain. Advertising is a medium of communication with potential consumers of a product or service. The primary job of an advertising professional is to convey messages to people and initiate them to buy products/ services. Additionally, advertising helps in drawing attention towards social issues. Advertising is one of the major divisions of any company that ensures competitiveness in the industry. From social media to telecommunication, businesses are run via the advertising network. Currently, the Indian advertising industry is on a roll. As per a study, the projected spending on mobile advertising in India by 2023 is INR 304 billion. Therefore, the Advertising industry in India is all set to provide quality jobs to thousands of candidates in the coming years.

One can pursue Advertising courses at UG and PG levels. At the UG level, Advertising courses are offered with a Bachelor of Business Administration, Bachelor of Arts, among others. PG courses with Advertising specialisation include Masters of Business Administration. One can also pursue a PGDM course majoring in the field. Read further to know more details on Advertising courses including eligibility criteria, course curriculum, top colleges, skills required, jobs and more.

If you are interested in taking up advertising as a career it is sure to provide lucrative employment opportunities in the rapidly growing Indian economy. However, before you make your career decision, it is important to know some important aspects of the course (mentioned below).

What makes Advertising a Lucrative Career Choice

Careers in Advertising with a Mass Communication Degree/PG Diploma

What is a career in advertising like?

UG and PG Advertising Courses

There are many courses through which candidates can enter the field of advertising. Some such courses include:

  • Bachelor of Journalism and Mass Communication
  • Bachelors in Media Management
  • BA Advertising and Brand Management
  • BA Advertising
  • BA Advertising and PRBA Advertising, Sales Promotion and Sales Management
  • Post Graduate Diploma in Advertising
  • MBA in Sales and Marketing
  • Diploma in Public Relations and Advertising
  • Diploma in Advertising and Marketing Communication
  • Diploma in Advertising (Public Relations and Business Studies)

Advertising Courses: Eligibility Criteria

Candidates can choose a degree, diploma or certificate advertising course at the undergraduate or postgraduate level. Eligibility criteria for both levels of advertising courses is mentioned below:

UG Level (Degree/ Diploma): Candidates must pass Class 12 from a recognised board with a minimum aggregate of 45 - 60 per cent.

PG Level: (Degree/ Diploma): Candidates should pass a bachelor's level course from a recognised university with a minimum aggregate of 45 - 60 per cent or equivalent

Note: The eligibility criteria mentioned above may vary depending on the college or university in which a candidate is applying for admission.

Advertising Course: Syllabus

Given below is an overview of subjects taught in two popular advertising courses - BA Advertising and Post Graduate Diploma in Advertising:

BA Advertising Course Curriculum

Communication and Communication Theories

History of Advertising and Journalism

Media Laws and Ethics

Creative Writing

Professional Communication and Technical Writing

Regulation in Advertising and Public Relation

Development Communication

Introduction to Advertising

Advertising Concepts and Visualization

Still Photography

Editing (Print)

Contemporary issues in Media

Introduction to consumer Behavior

Introduction Web Journalism and New Media advertising

Ownership Pattern in Print Media

Layout Design and Printing

Ad Copy Writing

Introduction to Advertising Research

Communication Research

Photo Journalism

Ad Campaign & Media Planning

-

Post Graduate Diploma in Advertising Course Curriculum

Introduction to Communication

Introduction to Advertising

Principles of Public Relations

Creating Advertisements

Advertising and PR

Media Planning

Communication Theory and Research Marketing

Advertising: Principles, Concepts and Management

Digital Public Relations and Corporate Communication

Oral and Visual Communication

Production techniques and Methods

Advertising, PR and Marketing Research

Creativity and Campaign Planning

-

Read More: Advertising: Courses one can study

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Top Colleges offering Advertising Courses

Some of the top colleges offering Advertising degree and diploma courses are as follows:

View Top Event Management Colleges by Location:

Top Advertising Colleges in Delhi/NCR

Top Advertising Colleges in Hyderabad

Top Advertising Colleges in Karnataka

Top Advertising Colleges in Pune

Top Advertising Colleges in Bangalore

Top Advertising Colleges in Uttar Pradesh

Top Advertising Colleges in Kolkata

Top Advertising Colleges in Chennai

Top Advertising Colleges in Andhra Pradesh

Top Advertising Colleges in Mumbai

Top Advertising Colleges in Maharashtra

All Locations >>

Also Read: Top Colleges in India for MBA in Advertising and Marketing Communication 

Advertising: Skills Required

If you are an individual who is enthusiastic, creative, confident, optimistic, and a multitasker then advertising is the right career option for you. Skills and traits that candidates looking to pursue an advertising course should possess are:

  • Confidence
  • Creativity
  • Innovation
  • Teamwork
  • Ability to work in high pressure
  • Ability to meet stringent deadlines
  • Client handling
  • Decision-making skills
  • Problem-soling skills
  • People skills
  • Persuasion skills
  • Communication skills
  • Management skills
  • Ability to multitask
  • Competitive skills

Advertising Career Prospects and Top Recruiters

Job opportunities in advertising are mainly available in advertising agencies and advertising departments of private and public sector firms. Apart from this, candidates can also find jobs in newspapers, magazines, journals, commercial sections of radio and TV, market research firms, etc.

Salary Offered in Advertising Industry

Advertising Job Roles Advertising Salary (in INR)

Commercial Photographer

4.50 LPA

Creative Technologist

7.55 LPA
Copywriter 3.65 LPA
Creative Director 12.19 LPA
Art Director 6.52 LPA
Illustrator 3.10 LPA
Prepress Specialist 4.20 LPA
Brand Strategist 6.14 LPA
Media Planner 4.16 LPA
Public Relations Specialist 6.05 LPA

Also Read: Advertising - Types of Job Profiles

Advertising: Top Recruiters

Some of the top advertising companies that most students dream of working with are as mentioned below:

  • Hindustan Thompson Associates (HTA)
  • McCann Erickson India Ltd
  • TLG India Pvt Ltd (Leo Burnett)
  • Grey India
  • R K Swamy/ BBDO Advertising Ltd
  • Contract Advertising India Ltd
  • Rediffusion Dy & R Pvt Ltd
  • Mullen Lowe Lintas Group
  • Ogilvy and Mather Ltd
  • Mudra Communications Pvt Ltd
  • JWT-IndiaTriverse Advertising
  • FCB-Ulka Advertising Ltd
  • Chaitra Leo Burnett Pvt Ltd
  • Dentsu Aegis
  • GroupM

Read More:

FAQs on Advertising Courses

Q: What is the course for Advertising?

A: Aspirants can pursue Advertising degrees or Advertising diploma courses. Some institutes also offer Advertising certificate courses. Some of the top courses include BBA in Advertising, BA in Advertising, PGDM in Advertising, among others.

Q: What qualification is required to pursue an Advertising degree course?

A: Candidates who wish for a UG course must have completed Class 12 with a minimum of 45 per cent. For PG degree/diploma courses majoring in Advertising, candidates must have completed a bachelor's degree course or equivalent.

Q: Can I do Advertising after Class 12 commerce?

A: Yes. Candidates can pursue Advertising courses after Class 12, irrespective of their stream at higher secondary level education.

Q: Is Advertising a good career option?

A: Advertising is a stable career option. Mobile advertising has been on a growth and is projected to become a market of INR 304 billion by 2023. Thus, candidates can find several job opportunities in the Advertising industry. 

Q: Do students from a particular stream in Class 12 have an advantage over others while pursuing an Advertising course?

A: No. The curriculum in schools does not have Advertising as a broad subject. However, the Business Studies subjects in Class 12 have basic topics related to the major.

Q: What is the fee to pursue an Advertising course?

A: Most of the colleges offering an Advertising course has a fee of less than INR 1 lakh. Therefore, studying Advertising in India is considered fairly economical.

Q: Does Google Ads certification provide in-depth knowledge of Advertisement?

A: Candidates who wish for an Advertising certification course to learn basic concepts of digital advertisement space can pursue Google Ads certification. It is a professional accreditation offered by Google to impart knowledge on how ad network works on google. Candidates who aspire for job opportunities other than Google Ad analyst must go for a degree course.

Q: How much do you make in Advertising?

A: Starting salary in the field of Advertising ranges from INR 3 LPA and goes up to INR 12 LPA. Salary may vary based on the course and skills attained by the candidate.

Q: Are Advertising and Marketing identical in terms of MBA specialisations?

A: Marketing is a broad major that focuses on multiple aspects such as market research, product development, brand alignment, etc. On contrary, Advertising primarily deals with the promotion of a product, service, or brand.

Q: What are the job profiles in the field of Advertising?

A: Some of the top job profiles in the field of Advertising include, copywriter, production coordinator, art director, event planner, marketing coordinator, creative director, graphic designer, account executive, etc.

Q: Is there any online advertising degree course?

A: Yes, candidates can pursue an online advertising degree/diploma course. MOOC platforms including upGrad, Simplilearn, Coursera have online advertising courses.

Popular Advertising Colleges in India

Following are the most popular Advertising Colleges in India. Learn more about these Advertising colleges (Courses, Reviews, Answers & more) by downloading the Brochure.
80 K
2.93 L
4.63

#2 Outlook

1 Course
6.06 L
4 LPA
4.73
1.4 L
3.63
1.05 L - 1.22 L

Popular Private Advertising Colleges in India

4.71 L - 15.93 L
4.318
11 K
5.2 L - 11.54 L
5 Courses
60 K - 5.45 L
4.110
5.75 L
6 LPA
4.23
2 L
4.14

#14 Outlook

Popular Advertising UG Courses in India

Following are the most popular Advertising UG Courses . You can explore the top Colleges offering these UG Courses by clicking the links below.

UG Courses

Popular Advertising PG Courses in India

Following are the most popular Advertising PG Courses . You can explore the top Colleges offering these PG Courses by clicking the links below.

PG Courses

Popular Advertising Specializations in India

Following are the most popular Advertising Specializations . You can explore the top Colleges offering these Specializations by clicking the links below.

Popular Specializations

Comments

h

hiteshxartist

2022-03-01 12:46:35

What is the scope of BBA in Advertising and marketing in India. Please suggest good college for it?

Reply to hiteshxartist

S

Sumit Bhardwaj

Beginner-Level 5

3 days ago

In India the scope of BBA in advertising and marketing is very good. In the past few years have showcased the increasing demand for digital marketing, which continues to increase. Digital Marketing was one of the few professions that had witnessed a rise in popularity and demand even amid the pan...In India the scope of BBA in advertising and marketing is very good. In the past few years have showcased the increasing demand for digital marketing, which continues to increase. Digital Marketing was one of the few professions that had witnessed a rise in popularity and demand even amid the pandemic. There are many advantages of university school of business of Chandigarh University:
1. Next- Gen Industry Collaborated Programs in association with IBM, ICICI, Tally & Flip
2. Globally Comparable, Contemporary Curriculum
3. Live Projects for Experiential Learning
4. Unprecedented Industry Patronage
5. Professional Grooming via 360 Pre- Placement Training
6. Excellent Placement Track Record.

S

Sreya Ghosh

Beginner-Level 3

4 days ago

Bachelor of Business Administration in Advertising and Marketing is a specialised programme that helps unravel the existing and prospective trends of the emerging advertising & marketing industry. If you are looking for the best college for BBA you can undoubtedly go for Chandigarh Univer...Bachelor of Business Administration in Advertising and Marketing is a specialised programme that helps unravel the existing and prospective trends of the emerging advertising & marketing industry. If you are looking for the best college for BBA you can undoubtedly go for Chandigarh University. Learning BBA in Advertising and Marketing from USB, ranked among the best BBA advertising and Marketing College in Punjab give you a strong foundation in both fundamental and core intricacies of this challenging industry. Apart from textbook knowledge, we focus on enhancing the general skills, including ability to communicate competently, analyze situations and take decisions analyzing both - quantitative and qualitative aspects. With an insight into the expert tactics through our programme, you will be able to reach out to the desired customer in such a way that the organisation you serve or own will reaps the maximum benefit. Overall employment scope for advertising and marketing managers is projected to grow 9 percent from 2022 to 2026. Under Chandigarh University, they provide International Transfer programme (ITP), you can also choose to pursue your degree in a top-notch college or university abroad. For further information you can check their official website. Hope this helps.

h

hiteshxartist

2022-03-01 12:36:59

Which private university of India has BBA in Advertising and marketing?

Reply to hiteshxartist

S

Sumit Bhardwaj

Beginner-Level 5

3 days ago

For BBA in advertising and marketing, Chandigarh University is the best university. BBA in Advertising and Marketing is a specialised programme that helps unravel the existing and prospective trends of the emerging advertising & marketing industry. University school of business (USB) at C...For BBA in advertising and marketing, Chandigarh University is the best university. BBA in Advertising and Marketing is a specialised programme that helps unravel the existing and prospective trends of the emerging advertising & marketing industry. University school of business (USB) at Chandigarh University is ranked among the best BBA advertising and Marketing College which gives you a strong foundation in both fundamental and core intricacies of this challenging industry.

S

Sreya Ghosh

Beginner-Level 3

4 days ago

Chandigarh University is one of the best colleges of India that helps you fulfil all your dreams and pursue the career you want. Bachelor of Business Administration in Advertising and Marketing is a specialised programme that helps unravel the existing and prospective trends of the emerging adver...Chandigarh University is one of the best colleges of India that helps you fulfil all your dreams and pursue the career you want. Bachelor of Business Administration in Advertising and Marketing is a specialised programme that helps unravel the existing and prospective trends of the emerging advertising & marketing industry. If you are looking for the best college for BBA you can undoubtedly go for Chandigarh University. Learning BBA in Advertising and Marketing from USB, ranked among the best BBA advertising and Marketing College in Punjab give you a strong foundation in both fundamental and core intricacies of this challenging industry. Apart from textbook knowledge, we focus on enhancing the general skills, including ability to communicate competently, analyze situations and take decisions analyzing both - quantitative and qualitative aspects. With an insight into the expert tactics through our programme, you will be able to reach out to the desired customer in such a way that the organisation you serve or own will reaps the maximum benefit. Overall employment scope for advertising and marketing managers is projected to grow 9 percent from 2022 to 2026. Under Chandigarh University, they provide International Transfer programme (ITP), you can also choose to pursue your degree in a top-notch college or university abroad. For further information you can check their official website. Hope this helps.

D

Disha Sarkar

2022-02-19 22:48:36

I want Major in eng. with public relations /Advertising/marketing communications as minor from a university listed under WES of Canada.

Reply to Disha Sarkar

S

Shivang agarwal

Contributor-Level 9

a week ago

What do you want to ask about it dear please elaborate your question.

h

hiteshxartist

2022-02-19 11:09:19

What is the scope of BBA in Advertising and marketing in India. Please suggest good college for it?

Reply to hiteshxartist

S

Shivang agarwal

Contributor-Level 9

a week ago

BBA in advertising and marketing is a new and innovative field to study and Some of the common entrance examinations required for admission to this course are NMAT SET, SAT, etc. Top colleges offering BBA Marketing are Sharda University, ICFAI University, Flame University, etc.

h

hiteshxartist

2022-02-19 11:09:00

Which private university of India has BBA in Advertising and marketing?

Reply to hiteshxartist

S

Shivang agarwal

Contributor-Level 9

a week ago

Some of the common entrance examinations required for admission to this course are NMAT SET, SAT, etc. Top colleges offering BBA Marketing are Sharda University, ICFAI University, Flame University, etc.

G

Gauri Morey

2022-01-30 00:50:01

Can I know what is the salary package at the Amity University of Lucknow for M.A. in advertising and marketing?

Reply to Gauri Morey

A

Atulya Shrivastava

Beginner-Level 5

a month ago

The average placement package would be around 6-8 lacs, it can go as high as 20-25 lacs and as low as 2-3 lacs.

P

Priyanshi khanna

Beginner-Level 2

a month ago

This is new and diverse course but you can get upto 3-4 LPA package.

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